Weekly Volcano Blogs: Walkie Talkie Blog

September 1, 2010 at 11:43am

Men's Room Original Red mania

Recommend Blog Post
Total Recommendations (0)

GET YOURS WHILE YOU CAN >>>

It's very rare in the grocery world when something so hot takes over. Backroom receivers are at odds with how to keep their shelves stocked. The trickle down theory ensues and customers bitch at storeowners, storeowners bitch at vendors and vendors bitch at suppliers. It's supply vs. demand. The reality is, there is only so much to go around, and man oh man, I ain't seen nothing like this since the Pop Rocks fad of the '70s.

It all started on KISW 99.9 FM's little radio show The Men's Room. Potty room reference aside, this is a red HOT talk show, with a huge audience and demographic reach. While the show is clearly targeted at the men-folk, women also like to listen in for a look into the world of how men think.

The guys on the show like to drink. Hell, who don't (stole that from Tracy Morgan, SNL)? Enter supremely popular Elysian Brewery in Seattle. They brew a little beer for the guys on the show and call it Men's Room Ale. It sold at the brewery, very drinkable and popular. But that wasn't enough. ...

Soon the guys wanted to see the beer reach a wider audience - like their show. A new beer was brewed call the Men's Room Original Red. Soon it was being poured in more than 150 restaurants and pubs in the Seattle/Tacoma area, with bar managers clamoring for more. They began bottling soon thereafter and then it happened. ...

Grocery stores and specialty beer shops started bringing it in 20, 30, 50 cases at a time. 99 Bottles in Federal Way went through more than 90 cases in a week. Stadium Thriftway went through 15 (which is a lot for this store) and ordered another 20 to be delivered today. What the WHAT? (stole that from Tina Fey. I see a trend here)?

It certainly doesn't hurt that they promote EVERY venue that carries their delicious beer on their radio show. Most importantly, a portion of the net proceed from every Men's Room Original Red sold goes to help support the families of our military vets through the VA Puget Sound Fisher House and Joint Base Lewis-McChord's Fisher House.

I've spoken with many people in the industry, with my personal experience included, and no one has seen a beverage, beer or otherwise create such a frenzy in the marketplace.  Because of the Men's Room Red's popularity, there is only so much to go around and Elysian is trying their best, as is the distributor, to get the beer out as fast as they can.

This beer is a moneymaker for any store. It's basic math really. While the Men's Room Ale retails for $4.49 a bottle at 30 percent mark-up, the profit margin on this beer verses let's say a 22-ounce bottle Budweiser that's priced at $2.35, is pretty significant. Which would you rather sell (or drink)?

Nothing stays on top forever, but I suggest you jump on the bandwagon if you see a bottle of Men's Room Original Red at your grocery store. It may not be there tomorrow. Oh, and I should add it's pretty darn tasty. Hola Bitcholas!

Men's Room Original Red

Sold locally in many specialty beer shops and grocery stores including Stadium Thriftway, Tacoma Boys, 99 Bottles, Abby's on Broadway and more. Click here for a complete list of locations.

LINK: Kris Blondin's Grocery Stories column

Filed under: Food & Drink, Federal Way, Tacoma,

Comments for "Men's Room Original Red mania" (2)

Weekly Volcano is not responsible for the content of these reviews. Weekly Volcano reserves the right to remove reviews at their discretion.

User Photo

tornado said on Sep. 01, 2010 at 12:07pm

I thought the Elysian was referring to the gay bar across the street from their Capitol Hill brewpub -- maybe it's a double entendre...

User Photo

DON DANIELS said on Jan. 13, 2011 at 9:39am

THE FAN CLUB IN LAKEWOOD 8315 83RD AVE SW HAS MENS ROOM ON TAP NOW THANKS

Leave A Comment

(This will not be published)

(Optional)

Respond on Your Blog

If you have an Account you can not only post comments, but you can also respond to articles in your own blog. It's just another way to make your voice heard.

About this blog

News and entertainment from Joint Base Lewis-McChord’s most awesome weekly newspapers - The Ranger, Northwest Airlifter and Weekly Volcano.

Recent Comments

Walkie Talkies said:

Thanks for posting! But I want say that Walkie Talkies are really required while organizing fun...

about COMMENT OF THE DAY: "low brow’s" identity revealed?

Humayun Kabir said:

Really nice album. I have already purchased Vedder's Album. Listening to the song of this album,...

about Eddie Vedder’s "Ukulele Songs" available today - and I don’t hold a candle to that shit

AndrewPehrson said:

Your post contains very beneficial content. Kindly keep sharing such post.

about Vote for Tacoman Larry Huffines on HGTV!

Shimul Kabir said:

Vedder's album is really nice. I have heard attentively

about Eddie Vedder’s "Ukulele Songs" available today - and I don’t hold a candle to that shit

marble exporters in India said:

amazing information for getting the new ideas thanks for sharing a post

about 5 Things To Do Today: Art Chantry, DIY home improvement, "A Shot In The Dark" ...

Archives

2021
January, February, March, April, May, June, July, August, September
2020
January, February, March, April, May, June, July, August, September, October, November, December
2019
January, February, March, April, May, June, July, August, September, October, November, December
2018
January, February, March, April, May, June, July, August, September, October, November, December
2017
January, February, March, April, May, June, July, August, September, October, November, December
2016
January, February, March, April, May, June, July, August, September, October, November, December
2015
January, February, March, April, May, June, July, August, September, October, November, December
2014
January, February, March, April, May, June, July, August, September, October, November, December
2013
January, February, March, April, May, June, July, August, September, October, November, December
2012
January, February, March, April, May, June, July, August, September, October, November, December
2011
January, February, March, April, May, June, July, August, September, October, November, December
2010
January, February, March, April, May, June, July, August, September, October, November, December
2009
January, February, March, April, May, June, July, August, September, October, November, December
2008
January, February, March, April, May, June, July, August, September, October, November, December
2007
January, February, March, April, May, June, July, August, September, October, November, December
2006
March, April, May, June, July, August, September, October, November, December