Weekly Volcano Blogs: Walkie Talkie Blog

April 16, 2012 at 3:15pm

Hell yes we attend Columbia Bank commercial tapings

ON THE BLUE COUCH: An employee with NorthXNorthwest gives Lemay Car Museum COO Paul Miller and CEO David Madeira final instructions before the cameras roll. Photo credit: J.M. Simpson

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HERE COMES A CAMPAIGN >>>

Priceless cars and a simple but elegant LeMay America's Car Museum set the mood for one of Columbia Bank's Blue Couch tapings, in which real customers kick back on the bank's iconic blue couch as tell it how it is.

"It's unscripted," commented Stacia Allen, a spokeswoman for GreenRubino, the bank's advertising agency, during yesterday's taping at LeMay.

Columbia Bank senior vice president of marketing, David Devine nodded his head in agreement.

"Simple, beautiful, well-crafted," he added.

The focus of the Blue Couch taping was the museum's CEO David Madeira and COO Paul Miller. The Blue Couch campaign launches next month.

As employees for NorthXNorthwest set up lights, cameras and sound equipment for the commercial, the chemistry between the museum's leaders was clear and simple.

The taping went smoothly and crisply - both Madeira and Miller clearly had fun.

"This was great, just great," commented Devine.

LINK: More photos from the shoot

Filed under: Business, Tacoma, Photo Hot Spot,

Comments for "Hell yes we attend Columbia Bank commercial tapings" (1)

Weekly Volcano is not responsible for the content of these reviews. Weekly Volcano reserves the right to remove reviews at their discretion.

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Sal said on May. 17, 2012 at 9:43am

I really want the Blue Couch!!!! Where di I get one?

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