Dame Lola’s new digs
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Stadoum District is more fashion forward
by Bill Timnick
Mar 27, 2008
Rebecca Dashow shifted her boutique space to its new location in the Stadium District this week. Dame Lola, a contemporary and “fashion forward” clothing shop, now sports an open concept main display floor, as well as an upper floor salon that Dashow intends to devote to private, by-appointment showings and dressing sessions.
“The set of the store now is more focused on noticing the clothes,” Dashow says of the new space, in which color coded racks of clothes are arranged along the shop’s side walls, while the center section is left open.
“When we were building it we wanted to go with more of an industrial look.” That way, Dashow, explains, the clothes, rather than the setting, catch the eye. “It’s the clothes you notice because that’s why you’re here.”
Dashow is also pleased with Dame Lola’s new setting because of higher traffic in the area, and because the new space has access at both ends of the shop – so that clients who use the back parking lot can still walk straight in.
But while some things have changed, others remain the same. The Dame Lola clothing line still features pieces by individually selected designers. “You’re going to find designers here you can’t find anywhere else. Dashow says.
[Dame Lola, 8 Tacoma Ave. N., Tacoma, 253.272.4140, www.damelola.com]
